Wellxpring Research How sure are we? Grading evidence for commercial decisions A four-level grade that makes the strength of a finding visible before anyone acts on it. C · Reasoned Global Method Playbook Oct 1, 2026
Wellxpring Research Selling into the EU from Asia: the rules that come before the business case Product safety, VAT, customs and packaging obligations that shape the cost of entering the EU, and the order to check them in. B · Documented Deep dive Europe Market entry Sep 24, 2026
Wellxpring Research Grow, fix, hold or retire: a contribution-margin view of the product portfolio Ranking products by revenue hides the ones that lose money. A four-way map built on contribution margin shows where to act. C · Reasoned Global Playbook Product portfolio Sep 17, 2026
Wellxpring Research Coupons that cost more than they earn: testing promotion profitability A promotion is profitable only if the extra sales it creates outweigh the discount given to customers who would have bought anyway. Brief C · Reasoned North America Pricing Sep 10, 2026
Wellxpring Research Automate the report before the decision A sequence for automating SME operations that starts with the numbers people already rebuild every week. C · Reasoned Global Operations automation Playbook Sep 3, 2026
Wellxpring Research Platform concentration: how much of the business can one account switch off? Three simple measures of dependence on a single marketplace, supplier or market, and what to do when they run high. Brief C · Reasoned Global Risk management Aug 27, 2026
Wellxpring Research From SEO to GEO: being found, and cited, in AI-generated answers Search now ends in an AI summary as often as a list of links. What that changes for growing companies, and what stays the same. B · Documented Deep dive GEO and SEO Global Aug 20, 2026
Wellxpring Research Reading advertising through margin: TACoS, contribution after ads and incrementality ACoS tells you what ads were credited with. Three better measures show what advertising actually did for profit. Advertising C · Reasoned Global Playbook Aug 13, 2026
Wellxpring Research What drives product competitiveness on Amazon? Re-weighting a product evaluation index Our study compared two scoring systems for Amazon products. Category rank and review volume mattered more, and price less, than expected. A · Measured Data note North America Product portfolio Jan 15, 2025
