Research
Research for commercial decisions.
Practical analysis for growing companies and e-commerce businesses. Every piece states its sources, its method and how confident we are.
Brief
One question, answered in a five-minute read.
Deep dive
A full analysis with data, method and limits.
Playbook
A method your team can apply step by step.
Data note
Findings from datasets we built or analysed.
How sure are we? Grading evidence for commercial decisions
A four-level grade that makes the strength of a finding visible before anyone acts on it.
Selling into the EU from Asia: the rules that come before the business case
Product safety, VAT, customs and packaging obligations that shape the cost of entering the EU, and the order to check them in.
Grow, fix, hold or retire: a contribution-margin view of the product portfolio
Ranking products by revenue hides the ones that lose money. A four-way map built on contribution margin shows where to act.
Coupons that cost more than they earn: testing promotion profitability
A promotion is profitable only if the extra sales it creates outweigh the discount given to customers who would have bought anyway.
Automate the report before the decision
A sequence for automating SME operations that starts with the numbers people already rebuild every week.
Platform concentration: how much of the business can one account switch off?
Three simple measures of dependence on a single marketplace, supplier or market, and what to do when they run high.
From SEO to GEO: being found, and cited, in AI-generated answers
Search now ends in an AI summary as often as a list of links. What that changes for growing companies, and what stays the same.
Reading advertising through margin: TACoS, contribution after ads and incrementality
ACoS tells you what ads were credited with. Three better measures show what advertising actually did for profit.
What drives product competitiveness on Amazon? Re-weighting a product evaluation index
Our study compared two scoring systems for Amazon products. Category rank and review volume mattered more, and price less, than expected.
How we research
Sources first. Confidence stated.
- Primary sources first: regulators, official statistics, platform documentation and datasets we can inspect.
- Every figure is dated and linked to where it came from.
- Each piece carries an evidence grade from A (measured) to D (practitioner view).
- Where we are inferring rather than measuring, we say so and state the assumptions.
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