Expertise · Product portfolio management
Know which products carry the business.
Most catalogues hide a few products that earn the profit and many that absorb cash and attention. We make the portfolio visible product by product, and help you decide what to grow, fix, hold or retire.
Questions we answer
Which products earn their place, which need fixing, and which should be retired?
- Which products make money after fees, advertising and returns?
- Where is stock tied up without moving?
- Which gaps in the range are worth filling?
- In what order should we launch and retire products?
What we analyse
- Contribution margin by product and channel
- Sales velocity, stock cover and stock age
- Review sentiment and return reasons
- Category demand and competitor ranges
What you receive
- A portfolio map: grow, fix, hold or retire
- A margin waterfall for each product family
- A launch and pruning plan with its stock implications
Every finding carries an evidence grade and its sources.
Specialists we draw on
- Category managers
- Sourcing and product development specialists
- Inventory planners
Research
Related research
Grow, fix, hold or retire: a contribution-margin view of the product portfolio
Ranking products by revenue hides the ones that lose money. A four-way map built on contribution margin shows where to act.
17 Sep 2026C
What drives product competitiveness on Amazon? Re-weighting a product evaluation index
Our study compared two scoring systems for Amazon products. Category rank and review volume mattered more, and price less, than expected.
15 Jan 2025A
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