Expertise · Advertising strategy
Spend on advertising that adds sales.
Advertising dashboards report what ads were credited with, not what they caused. We read spend through margin and incrementality, and rebuild budgets around what pays back.
Questions we answer
Which advertising creates sales you would not otherwise have made?
- Which campaigns create sales we would not otherwise make?
- What does advertising cost as a share of total sales and margin?
- How should budget move between products, markets and platforms?
- When should we stop, hold or scale?
What we analyse
- Campaign, keyword and search-term data
- Total sales alongside advertised sales
- Contribution margin after advertising
- Test and holdout results
What you receive
- A margin-based review of advertising
- A budget model with stop and scale rules
- A test plan to measure incrementality
Every finding carries an evidence grade and its sources.
Specialists we draw on
- Marketplace advertising specialists
- Performance marketers
- Data analysts
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